50 Shades of Beige: Communicate with the Cross-Cultural Advantage
Why this topic?
Successful organizations understand that being able to communicate cross-culturally in the workplace leads to enhanced productivity, performance and employee engagement. Managing diversity drives profitability, leads to innovation and promotes an inspiring workplace culture.
Everybody can benefit from communicating more effectively, however, when 20% of Canada’s population is foreign-born (and much higher in urban centres), communicating with the cross-cultural advantage is arguably one of the most important types of communication to understand and benefit from in the 21st century. Any organization with a culturally-diverse client base or increasingly multicultural workforce would benefit greatly from this topic.